WAYS TO RESEARCH A MESSAGE
Choose the method that answers your question.
Interviews help explain motivations. Usability sessions reveal comprehension in context. Surveys collect stated responses. Live A/B tests measure behavior. Simulation can help draft and refine those studies.
Example messages.
A shop sells refurbished kids' bikes from $85 and buys them back for store credit when a child outgrows them.
Refurbished kids' bikes from $85. When they outgrow it, trade it in for store credit.
Kids outgrow bikes fast. Start with a refurbished one from $85 and trade it in for credit later.
Run a clear comparison.
Use the same audience and product facts for both versions. Choose a question before running: clarity, credibility, interest or preference.
Head-to-head mode shows both texts together. Independent mode scores each separately against the same scale, then compares the scores for each profile.
What the results mean.
Each method answers a different question. Modeled responses do not provide the evidence of a human study.
The survey supplies observed profiles. AI generates the reactions to your text. The included records are unweighted, and the results are not responses collected from people.
Frequently asked questions
How do I start?
Try a free study or open Studio to choose your audience. Paste both texts, add relevant context and run the study.
What should I do with a close result?
Inspect individual responses and revise the contrast. Small score differences are not a significance test. Use real audience feedback or a live experiment to validate consequential decisions.