MESSAGE TESTING BEFORE LAUNCH
Use an early comparison to sharpen your next test.
Keep the product description stable. Test two distinct angles, inspect close or uncertain results and revise before a human study or live campaign.
Example messages.
A home energy audit costs $199 and includes a blower door test, thermal camera scan and written report that prioritizes recommended repairs.
Find where your home loses heat. Blower door test, thermal scan and written report for $199.
Know which repairs to do first. $199 energy audit with a written, prioritized report.
Run a clear comparison.
Use the same audience and product facts for both versions. Choose a question before running: clarity, credibility, interest or preference.
Head-to-head mode shows both texts together. Independent mode scores each separately against the same scale, then compares the scores for each profile.
What the results mean.
Do not treat the model’s preferred message as a guaranteed winning campaign.
The survey supplies observed profiles. AI generates the reactions to your text. The included records are unweighted, and the results are not responses collected from people.
Frequently asked questions
How do I start?
Try a free study or open Studio to choose your audience. Paste both texts, add relevant context and run the study.
What should I do with a close result?
Inspect individual responses and revise the contrast. Small score differences are not a significance test. Use real audience feedback or a live experiment to validate consequential decisions.