LINKEDIN A/B TESTING
Compare two ways to introduce your idea.
Hold your offer fixed and compare a direct benefit with a problem-led opening. Review clarity and credibility separately.
Example messages.
A bookkeeping service for independent tradespeople costs $49 per month and includes quarterly estimated tax calculations.
Bookkeeping for independent tradespeople: $49 a month, with quarterly tax estimates included.
Still sorting receipts the night before estimated taxes are due? Our $49/month bookkeeping includes quarterly tax estimates.
Run a clear comparison.
Use the same audience and product facts for both versions. Choose a question before running: clarity, credibility, interest or preference.
Head-to-head mode shows both texts together. Independent mode scores each separately against the same scale, then compares the scores for each profile.
What the results mean.
Occupational groups do not establish an exact job title, purchasing authority or company size. Do not label this a verified B2B buyer panel.
The survey supplies observed profiles. AI generates the reactions to your text. The included records are unweighted, and the results are not responses collected from people.
Frequently asked questions
How do I start?
Try a free study or open Studio to choose your audience. Paste both texts, add relevant context and run the study.
What should I do with a close result?
Inspect individual responses and revise the contrast. Small score differences are not a significance test. Use real audience feedback or a live experiment to validate consequential decisions.