ECOMMERCE COPY TESTING
Compare two descriptions of the same product.
Keep specifications and price identical. Compare a functional description with an everyday use case, without adding claims the product cannot support.
Example messages.
A 32 oz stainless steel insulated bottle costs $34, fits standard car cup holders, and is rated to keep drinks cold for 24 hours.
32 oz insulated stainless steel bottle. Keeps drinks cold for 24 hours and fits standard cup holders. $34.
Fill it before work, still cold on the drive home. 32 oz, fits your cup holder. $34.
Run a clear comparison.
Use the same audience and product facts for both versions. Choose a question before running: clarity, credibility, interest or preference.
Head-to-head mode shows both texts together. Independent mode scores each separately against the same scale, then compares the scores for each profile.
What the results mean.
Modeled interest cannot predict purchases, returns or product satisfaction.
The survey supplies observed profiles. AI generates the reactions to your text. The included records are unweighted, and the results are not responses collected from people.
Frequently asked questions
How do I start?
Try a free study or open Studio to choose your audience. Paste both texts, add relevant context and run the study.
What should I do with a close result?
Inspect individual responses and revise the contrast. Small score differences are not a significance test. Use real audience feedback or a live experiment to validate consequential decisions.