PRODUCT LAUNCH MESSAGE TESTING
Find a clear way to introduce what is new.
Compare the new capability with the problem it addresses. Explain who can use it, its price and any relevant restrictions in shared context.
Example messages.
A carpool app adds shared pickup schedules, free for up to 3 drivers and $4/month for larger groups, available on iOS and Android in the US only.
New: shared pickup schedules. Every driver sees who is driving which day. Free for up to 3 drivers.
No more group texts about who's driving Thursday. Shared pickup schedules are free for up to 3 drivers.
Run a clear comparison.
Use the same audience and product facts for both versions. Choose a question before running: clarity, credibility, interest or preference.
Head-to-head mode shows both texts together. Independent mode scores each separately against the same scale, then compares the scores for each profile.
What the results mean.
An exploratory comparison does not validate product-market fit or demand.
The survey supplies observed profiles. AI generates the reactions to your text. The included records are unweighted, and the results are not responses collected from people.
Frequently asked questions
How do I start?
Try a free study or open Studio to choose your audience. Paste both texts, add relevant context and run the study.
What should I do with a close result?
Inspect individual responses and revise the contrast. Small score differences are not a significance test. Use real audience feedback or a live experiment to validate consequential decisions.