PRESS RELEASE HEADLINE TESTING
Put the news in the first line.
Compare a company-centered headline with one that states the actual announcement. Keep dates, quantities and claims verifiable.
Example messages.
A nonprofit, Harbor Tool Library, opens a second location on November 1 with about 800 tools available for members to borrow.
Harbor Tool Library Expands Its Community Presence With New Location
Harbor Tool Library Opens Second Location Nov. 1 With About 800 Tools to Borrow
Run a clear comparison.
Use the same audience and product facts for both versions. Choose a question before running: clarity, credibility, interest or preference.
Head-to-head mode shows both texts together. Independent mode scores each separately against the same scale, then compares the scores for each profile.
What the results mean.
Survey profiles are not a panel of journalists. Results do not forecast press coverage.
The survey supplies observed profiles. AI generates the reactions to your text. The included records are unweighted, and the results are not responses collected from people.
Frequently asked questions
How do I start?
Try a free study or open Studio to choose your audience. Paste both texts, add relevant context and run the study.
What should I do with a close result?
Inspect individual responses and revise the contrast. Small score differences are not a significance test. Use real audience feedback or a live experiment to validate consequential decisions.